My role
Creative Direction · Identity · Applications
I worked across the system rather than treating each piece as a separate design job.
← All work
Healthcare / Brand identity
Doctor 247
A mobile-health identity designed around a simple promise: care should be able to come closer to you.
The identity
Doctor 247 — logo-led cover
The original mobile launch artwork
Original Doctor 247 launch communication, preserved from the 2019 brochure.
Earlier creative work 1
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 2
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 3
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 4
Earlier project presentation, retained alongside the new identity studies.
About this presentation
Each frame identifies the work shown. Original artwork and earlier portfolio boards remain available.
What I was thinking
The ambulance inside the stethoscope gave me the whole system in one move: medicine, mobility and 24/7 access. From there the identity could travel naturally into vehicles, staff materials, posters and digital touchpoints.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?