My role
Identity · Brand Applications
I worked across the system rather than treating each piece as a separate design job.
Food / Brand identity
FEMVEL
A food-venture identity with a friendly, practical visual system designed for everyday consumer touchpoints.
The work
One idea. Many touchpoints.
Brand · digital · print · campaign · presentation.
What I was thinking
I wanted the brand to feel approachable and useful first. The identity is simple enough to travel across packaging, retail and promotional applications.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?