My role
Creative Direction · Identity · Campaign · Digital · Collateral
I worked across the system rather than treating each piece as a separate design job.
← All work
Insurance / Brand identity
Grace Guaranteed LLC
A people-first insurance identity designed to make protection feel clearer, warmer and more approachable across print, digital and physical touchpoints.
The identity
Grace Guaranteed LLC — logo-led cover
Earlier creative work 1
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 2
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 3
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 4
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 5
Earlier project presentation, retained alongside the new identity studies.
About this presentation
Each frame identifies the work shown. Original artwork and earlier portfolio boards remain available.
What I was thinking
The system had to feel dependable without becoming cold. I wanted Grace to look credible in a boardroom, friendly on a phone, and recognizable on everything from stationery to outdoor media.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?