A service with a local voice.
Your request, our waka links the customer's need to the movement of the service. The vehicle symbol, stacked name and direct language make transport the immediate visual cue.
Mobility / Logistics identity
TowDeyGo
A transport and logistics identity built to feel immediate, local and easy to remember.
The work
Your request, our waka.
The existing identity and campaign boards, expanded with original lanyard, keychain and pen mockups recovered from the work archive.
The thinking behind the work
Selected archive work · brand-application mockups
Recognisable at different scales.
The lanyard carries the name and promise in a repeated pattern. The keychain keeps the full identity together. The pens reduce it to a compact, one-colour mark. Together, these mockups show how the identity adapts without losing its core form.
From identity to application.
The recovered files extend the existing case beyond its overview boards. They show the design on specific everyday objects; the images are presentation mockups rather than evidence of manufactured merchandise.
My role
Identity · Applications · Campaign
I worked across the system rather than treating each piece as a separate design job.
What I was thinking
The name already had movement in it. The job was to make that movement visible — simple enough for a shirt, tag or vehicle, but distinctive enough to become a recognizable service brand.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?